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The Importance of Supporting Black-Owned Businesses

Continuing our celebration for Black History Month, the founder of The Ambition Planner, Deon, shared her perspective about what it means to support Black-owned, female-owned, and small businesses.


As a serial entrepreneur, she's had experience in various industries from tech, to politics, to marketing, and shares some insight on her journey through the business world as a Black female. To read about Deon's story, read the full blog post here.



As we celebrate Black History Month, we take the time to look back on how far we have come as a nation to bring this topic to the forefront—and, how far we have to go to continue lifting Black voices.

Did you know that less than 3% of black-owned businesses make more than $100,000 annually?

In the video, Deon discussed how important it is to be intentional about where you are spending your money and finding Black-owned businesses that you can support. Many large companies (such as Amazon, Etsy, etc.) are making it easier for you to find small businesses and shop!


We can all agree that purchasing from a Black-owned business is a great way to show your support, but we understand that you might not have the funds to do so, or maybe that shop didn't carry exactly what you were looking for. We've compiled a few (very simple!) ways for you to support small businesses without spending any money!

  • Follow social media pages

  • Like + share social posts

  • Share brands with friends/family when you get the opportunity

  • Make a conscious effort to see if there is a Black-owned business that carries something you often purchase elsewhere

  • Educate yourself about why it's important to support Black-owned businesses

  • Realize that there is a statistical disparity between the success of Black-owned businesses versus others

Now that you've taken the time to listen and educate yourself about the reality of Black-owned small businesses, go out and implement these into your daily life to make a conscious effort to support hard-working business owners!

In case you missed it....


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